Webinars & Training Videos

Webinars and training videos are a great way to learn more about Give Big Kern campaign strategies, and put your organization on the path to success! Join us for a live webinar with your Give Big Kern team, or check out the pre-recorded training videos designed to help you learn more about specific topics of all levels. No matter the size and shape of your organization, we've got the tools to help you succeed!


Drop-In Times at Kern Community Foundation
HAVE CHANGED TO PHONE-IN TIMES
IN THE INTEREST OF MAINTAINING
SOCIAL DISTANCING

Nonprofits: Need a little extra help with your Give Big Kern setup? Need to ask general questions? Call Louis Medina at 661.616.2603 between 1 and 3 p.m. on the following dates. Be sure you are in front of your computer with an internet connection:

  • March 12 and 26
  • April 9 and 23


Recorded Webinars

Strategies for an Impactful Giving Day During COVID-19

Description: This recording of a webinar hosted by GiveGab on Friday, March 20, provides creative, useful strategies for implementing a successful Giving Day campaign entirely online.

In light of event cancellations and increasing mandates to mitigate the potential spread of COVID-19, we understand the new challenges and possible implications that Giving Day participants are experiencing across the country, including Give Big Kern participants. Now more than ever, it is vital to be able to connect with your supporters amidst a rapidly changing societal landscape due to public health priorities, while continuing to provide necessary services to your community. Topics will include how you can leverage social media, utilize fundraising tools, and continue to engage your community at this crucial time

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Getting Ready for Give Big Kern

Wednesday, January 15

1 PM PT - 2 PM PT

Learn everything you need to know about Give Big Kern, including how to register your organization for the big event and the features available to make your organization as successful as possible. We’ll conclude by answering any of your Give Big Kern questions and highlighting the resources available to make getting ready for Give Big Kern a breeze!

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Final Steps to Success for Give Big Kern

Thursday, March 5

11 AM PT - 12 PM PT

With only a few weeks until Give Big Kern, there’s still plenty of time to make sure your Give Big Kern campaign is ready to go. In this webinar we’ll go over last minute tips and best practices to engage with your supporters and be successful on Give Big Kern. The Give Big Kern team will also be available to answer any and all of your last minute questions.

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Mandatory In-Person Workshops by
Kern Community Foundation

Getting Started Orientation Workshop Options

Give Big Kern Orientation Workshops in Bakersfield

NOTE: Attending one or more of the following workshops will fulfill a mandatory “Getting Started” in-person training requirement. However, the Basic/Medium Level training is mandatory for first- and second-year Give Big Kern participants.

Monday, February 3: Location: Larry E. Reider Center, 2000 K Street, Room 101, Bakersfield, CA 93301. Parking in the structure next to the building, or on the street – but mind time limits. You are encouraged to attend two or, if you like, all workshops, to get the most out of your Give Big Kern 2020 experience. You can send more than one representative from your agency to any or all of these trainings to maximize learning and participation.

CSUB Public Relations Management Students who will be assisting nonprofits with their Give Big Kern campaigns can attend one or more of these trainings for class credit. Be sure to check the CSUB Student box on the registration form.

  • 9 – 11 am (Basic/Medium Level Training): Give Big Kern General Training. Learn all you need to know about Give Big Kern, important dates, special events and promotions, competitive prizes, what’s new for 2020 on the Giving Day Online Platform, etc. 
  • Download Slides

  • 11:30 am – 1 pm (Training for All Levels): Give Big Kern Brown Bag Lunch Peer Panel. Learn from participants of past Give Big Kern campaigns and their successful fundraising strategies. Bring your own lunch.
  • 1:30 to 2:30 pm (Advanced Level Training): Give Big Kern Social Media Training from Public Relations Firm Providence Strategic Consulting: Make the most out of Facebook, Instagram and other Social Media Platforms. Learn new popular trends to make your Give Big Kern effort more visible and popular among more audiences/generations.
  • Watch Recording

    Download Slides

Give Big Kern Orientation Workshops in Outlying Areas

NOTE: Trainings in Outlying areas will impart the same knowledge shared at Bakersfield Trainings, relying on a combination of PowerPoint slides, handouts and video (to be watched at participants' own time for their convenience) to achieve the same results.

Thursday, February 6:

In Ridgecrest: 9-11 am

Location: Maturango Museum, 100 East Las Flores Ave., Ridgecrest CA 93555

Plenty of parking in the museum parking lot

In Kernville: 2 - 4 pm

Location: Kernville Chamber of Commerce, 11447 Kernville Road, Kernville, CA 93238

Parking in the Chamber parking lot and side streets.

Learn all you need to know about Give Big Kern, important dates, special events and promotions, competitive prizes, what’s new for 2020 on the Giving Day Online Platform, etc. Learn tips from participants of past Give Big Kern campaigns and their successful fundraising strategies. Watch a video from Providence Strategic Consulting (at your leisure) to help you make the most out of Facebook, Instagram and other Social Media Platforms. Learn new popular trends to make your Give Big Kern effort more visible and popular among more audiences/generations.

Register

Final Steps Orientation Workshop Options

Give Big Kern Orientation Workshops in Bakersfield

NOTE No. 1: Attending one or more of the following workshops will fulfill a mandatory “Final Steps” in-person training requirement. However, the Basic/Medium Level training is mandatory for first- and second-year Give Big Kern participants.

NOTE No. 2: To receive your FREE Give Big Kern Marketing Materials, you must be registered for at least one of the March in-person trainings in Bakersfield, as marketing materials will ONLY be distributed following those workshops.

Monday, March 9: Location: Larry E. Reider Center, 2000 K Street, Room 204, Bakersfield, CA 93301. Parking in the structure next to the building, or on the street – but mind time limits. You are encouraged to attend two or, if you like, all workshops, to get the most out of your Give Big Kern 2020 experience. You can send more than one representative from your agency to any or all of these trainings to maximize learning and participation.

CSUB Public Relations Management Students who will be assisting nonprofits with their Give Big Kern campaigns can attend one or more of these trainings for class credit. Be sure to check the CSUB Student box on the registration form.

  • 8:30 – 9:30 am (Advanced Level Training): How to strategically plan and schedule social media posts (including via diverse management platforms) to save time while enhancing your social media marketing. Unify your agency’s Give Big Kern campaign branding and message on various channels to generate awareness through lasting impressions, and drive donations to your Give Big Kern page using social media! Presented by Providence Strategic Consulting.
  • Download Slides

  • 10:30 am – 12 Noon (Basic/Medium Level Training): MANDATORY for first- and second-year participants. Multiply Giving by using Peer-to-Peer and Matching Gift Strategies and Tools. Learn how to engage your supporters, champions, board members, and sponsors in Peer-to-Peer and Matching Gift Fundraising activities; learn how to set these up on your page on the givebigkern.org website, and literally watch donations to your agency multiply manifold. The most important tool to bring to this workshop: A hopeful, positive attitude!
  • Download Slides

  • 12:30 to 1:30 pm (Training for ALL Levels): “Ask the Organizer” Brown Bag Lunch. This is an opportunity to ask Kern Community Foundation general questions about Give Big Kern, the website, upcoming events, etc., in an informal setting (bring your own lunch). Bring your laptop if you have a technical question or concern about your own page on givebigkern.org that we can look at together as a group.

Give Big Kern Orientation Workshops in Outlying Areas

NOTE No. 1: Trainings in Outlying areas will impart the same knowledge shared at Bakersfield Trainings, relying on a combination of PowerPoint slides, handouts, video (to be watched at participants’ own time for their convenience) and Q & A to achieve the same results.

NOTE No. 2: To receive your FREE Give Big Kern Marketing Materials, you must be registered for at least one of the March in-person trainings in Ridgecrest or Kernville, as marketing materials will ONLY be distributed following those workshops.

Wednesday, March 11:

In Ridgecrest: 9-11 am

Location: Maturango Museum, 100 East Las Flores Ave., Ridgecrest CA 93555. Plenty of parking in the museum parking lot.

In Kernville: 2-4 pm

Location: Kernville Chamber of Commerce, 11447 Kernville Road, Kernville, CA 93238. Parking in the Chamber parking lot and side streets.

Learn about Peer-to-Peer and Matching Gift Fundraising Strategies, ask questions, and watch a video from Providence Strategic Consulting (at your leisure) to help you make the most out of Facebook, Instagram Twitter, etc., by finding a Social Media Management Platform that works for your agency.

Register





Training Videos - Series 101

For organizations in search of the Give Big Kern essentials, look no further! Our 101 Level Training Videos will highlight some of the most important steps every organization should take to prepare for a successful Give Big Kern campaign. Perfect for organizations of any size or capacity!


Getting Ready - 15 Min

Interested in participating in Give Big Kern? We'll cover the benefits of participating in a giving day and how to sign up your organization to be a part of the fun! We’ll also point you towards other tools and resources available to make your giving day as successful as possible.

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Giving Day Basics - 20 Min

Are you excited about participating in Give Big Kern, but not sure where to start or what to prioritize? This training course will highlight the five essential steps to ensuring your organization has a strong showing on Give Big Kern without exhausting your limited time and resources.

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Creating The Perfect Profile - 20 Min

Your Give Big Kern profile is the first thing your donors will see during the big event. This training course will show you how to create and customize an engaging Give Big Kern profile that will entice potential supporters and successfully highlight your organization’s unique stories.

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Telling Your Story - 20 Min

Storytelling goes beyond your organization’s overall mission, and allows potential supporters to connect with your work and feel like they can make a difference. We’ll share our best practices for telling engaging stories to make your donors feel like the champions they are.

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Spreading The Word - 30 Min

You’ve completed your Give Big Kern profile, and now it’s time to share it with the world! We’ll cover the many ways your organization can promote Give Big Kern across multiple platforms as well as best best practices for creating action driven content for your supporters.

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Thanking Your Donors - 20 Min

After your success on Give Big Kern it’s time to thank the supporters who helped you reach your goals. In this training course we’ll cover how to thank all of your donors effectively and share tips, strategies, and best practices for donor stewardship success on Give Big Kern and beyond!

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Training Videos - Series 201

Take your Give Big Kern campaign to the next level! In our 201 Level Training Videos we'll highlight ways in which your organization can run a successful Give Big Kern campaign through more specific strategies and best practices.


Goal Setting Strategies - 20 Min

Before you dive into your Give Big Kern campaign, take the time to assess your goals! In this training course we’ll share the importance of setting clear goals as well as best practices and strategies for how you can make the most out of Give Big Kern.

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The Power of P2P Fundraising - 15 Min

Peer-to-Peer Fundraising is a great way to expand your reach on Give Big Kern by utilizing your most passionate supporters to share their stories and fundraise on behalf of your organization. In this training course we'll cover everything you need to know about recruiting and empowering fundraisers for Give Big Kern!

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Creative Engagement Ideas - 15 Min

Give Big Kern is the perfect opportunity to engage your supporters both online and off! We'll share nonprofit best practices and creative ways to engage and excite your supporters and your community on Give Big Kern.

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Social Media Strategies - 30 Min

Social media is a great way to engage with your supporters and get them excited about Give Big Kern! We’ll cover the basics of several popular social media platforms, and how to best leverage them to reach your goals on Give Big Kern.

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Scheduling Communications - 20 Min

When preparing for Give Big Kern, your communications with supporters can play an enormous role in your overall success. We’ll cover supporter communication best practices and highlight tools your organization can use for more efficient and effective online engagement.

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A Picture Tells A Thousand Words - 25 Min

Images have the power to tell stories and evoke emotion in your supporters and potential donors. In this training course we’ll go over the impact images can have on your supporters, and how to improve your online engagement during Give Big Kern and beyond!

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Training Videos - Series 301

For the Giving Day gurus interested in getting the most out of your Give Big Kern experience. Our 301 Level Training Videos will highlight best practices and strategies for stronger engagement on Give Big Kern and beyond!


Engaging Your Board - 15 Min

Getting your board on board for Give Big Kern can be a pivotal step in your overall giving day success. In this training course, we’ll cover strategies and best practices for engaging with your board before, during, and after Give Big Kern.

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Matching Challenges - 15 Min

Matching challenges are an exciting way to motivate your donors to make a greater impact on Give Big Kern and beyond! In this training course we’ll cover best practices for finding sponsors and how to utilize your matching dollars for maximum engagement.

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Gamifying Your Giving Day - 10 Min

Give Big Kern is the perfect opportunity to have a little fun with your supporters while motivating them to have a greater impact on your organization. In this training course, we’ll cover how you can utilize the momentum of Give Big Kern to create exciting challenges for your supporters.

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Retaining New Donors - 15 Min

After Give Big Kern, it's important to celebrate your new supporters, and start building your new relationships. In this training course we’ll cover strategies and best practices for retaining your new donors through engaging opportunities within your organization and beyond.

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Building Better Relationships - 20 Min

After Give Big Kern, it’s time to steward your donors and acknowledge their generous support. In this training course, we’ll cover stewardship best practices and strategies for building stronger and longer lasting relationships with your supporters.

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GiveGab After Your Giving Day - 20 Min

Learn about GiveGab, your Give Big Kern tech partner, and the nonprofit fundraising and supporter engagement tools available to your organization year round! We’ll give an overview of some of our most popular features and pricing plans on GiveGab.

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