Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Give Big Kern!



Major Milestones

The Give Big Kern Team will:

  • Encourage nonprofits to sign up for Give Big Kern
  • Network with and recruit local community nonprofit leaders to expand and amplify Give Big Kern’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for the Give Big Kern and customize your profile
  • Assemble your Give Big Kern team and involve them in planning how your Give Big Kern campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Give Big Kern, how to promote your Give Big Kern campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

The Give Big Kern Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Give Big Kern
  • Continue offering trainings to nonprofits participating in Give Big Kern, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofit’s participating in Give Big Kern to use, and for use on #GiveBigKern social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Give Big Kern? How will you use the funds raised during Give Big Kern? Why should donors give to you on Give Big Kern?
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Give Big Kern and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Give Big Kern on May 1. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!


The Give Big Kern Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Give Big Kern’s message to nonprofits, donors, and other general supporters
  • Continue promoting Give Big Kern to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Give Big Kern “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

The Give Big Kern Team will:

  • Heavily promote the Give Big Kern to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Give Big Kern

You should:

  • Post on social media regularly about Give Big Kern, using the hashtag #GiveBigKern
  • Email your supporters with additional details about Give Big Kern. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.


The Give Big Kern Team will:

  • Heavily promote the Give Big Kern to all media outlets across the region
  • Provide 24 support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Give Big Kern, using the hashtag #GiveBigKern
  • Email your supporters with updates and how they can help your Give Big Kern campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

The Give Big Kern Team will:

  • Share statistics from Give Big Kern, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Give Big Kern participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Give Big Kern by posting volunteer opportunities, fundraising, and hosting events!